A winter jacket is one of the best investments in your fashion choices. Whether you’re a capsule closet devotee or stay on top of the latest trends, you need a winter jacket you can rely on. There are dozens of brands that dominate the winter jacket industry. The coats and jackets segment is a multi-billion-dollar industry.
All the major brands have developed their own technology and design DNA. There’s a winter jacket brand out there for you, whether famous for its mastery of contemporary trends or performance-driven design.
We’re sharing the eight most popular winter jacket brands, including the must-have styles that regularly top the best-selling lists.
1. Fjällräven: Swedish Outdoor Lifestyle Perfection
Fjällräven is an outdoor lifestyle brand based in Ornskoldsvik, a small town in Sweden. Its strong Swedish DNA is incorporated into every aspect of its design and practicality-focused silhouettes, and it’s committed to “making nature more accessible.”
Fjällräven is a Swedish brand that specializes in outdoor equipment—mostly upscale clothing and luggage (Credit: ricochet64 / Shutterstock)
While Fjällräven is synonymous with its classic ‘Kanken’ backpack, its winter jackets are amongst its best-selling products.
Although it’s a Swedish brand, its clothing and accessories are made by the company’s Asian production facilities. Fjällräven winter jackets are made in China and South Korea. Fjällräven clothing is available at Zappos and Nordstrom.
The Expedition Down Jacket ($700), Keb Padded Hoodie ($250), Abisko Trail Fleece ($150), and Visby 3-in-1 Jacket ($575) are some of the best-selling Fjällräven jackets on the market
2. Marmot: Adventure Meets Style
Marmot is where new styles meet new adventures. It’s an outdoor adventure brand with over 50 years of heritage, made famous thanks to a Hollywood debut courtesy of Clint Eastwood.
Marmot has focused on creating high-performance outdoor apparel. It partnered with GORE-TEX in 1976 before launching into womenswear in the 1980s.
Marmot is an outdoor recreation clothing and sporting goods company founded in 1974 as Marmot Mountain Works
Marmot is an industry leader in high-performance cold-weather clothing and accessories, including tents and sleeping bags.
Its best-selling ‘8,000 Meter Suit’ jacket has been tested on the top of every major mountain in the world. Most Marmot jackets are made in China and Vietnam. None of Marmot’s products are currently made in the United States. You can find Marmot’s best-selling styles on Amazon and Zappos.
Marmot’s best-selling coats are the Montreaux Coat ($324.95), Montreal Coat ($284.95), Chelsea Coat ($380), and Prospect Coat ($549.95)
3. Columbia: Where Technology Meets Outdoor Fashion
Columbia is a sportswear brand with Sandra Bullock, Doja Cat, and Bella Hadid among its celebrity clientele.
The brand is famous for its breathable, waterproof winter jackets with interchangeable liners and shells. Its designs utilize NASA technology and patented performance-driven innovations, including Omni-heat technology.
Founded in 1938, Columbia is an American company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories (Credit: Robert Way / Shutterstock)
Columbia’s clothing is primarily made in Vietnam and China, with 25% of its footwear produced in China. Other countries where Columbia manufactures its clothing include Bangladesh and Sri Lanka. You can get your Columbia coats and jackets on Amazon, Zappos, and Nordstrom.
Columbia has a number of best-sellers, including the Heavenly Long Hooded Jacket ($160), Switchback Lined Long Jacket ($100), Arcadia II Jacket ($100), and the Benton Springs Full Zip Jacket ($65)
4. Canada Goose: Luxurious Winter Elegance
Canada Goose is a Toronto-based brand with over 60 years of heritage. Its winter bomber jacket is one of its best-selling products. This streetwear staple is one you’ll see all over social media with its instantly recognizable silhouette.
The brand has a loyal celebrity following that includes Elizabeth Olsen, Emma Stone, Daniel Craig, and Tom Hardy. These celebrity-approved winter jackets are the splurge purchase that your closet deserves.
Canada Goose started as a working-class brand in 1957 and has developed into one of the top manufacturers of luxury winter clothing (Credit: Silvi Photo / Shutterstock)
The Hybridge bomber jacket is made using premium merino wool and is one of Canada Goose’s best-selling styles.
Canada Goose jackets are made in Canada, unlike the other winter jacket brands above. The brand has committed to being 100% produced in Canada, going against the trend of exporting manufacturing to Asia. Canada Goose jackets have been proudly made in Canada since 1957, a factor that plays a large role in the brand’s four-figure price tags.
Canada Goose jackets are available at Canada Goose, Nordstrom, and Farfetch.
Canada Goose’s most popular styles include the Hybridge Base Hooded 750 Fill Power Down Jacket ($695), the Trillium Core Reset 625 Fill Power Down Jacket ($1,295), the Shelburne Water-Resistant 625 Fill Power Down Parka ($1,295), and the Abbott Packable Hooded 750 Fill Power Down Jacket ($595 – $695)
5. Patagonia: Sustainable and Versatile Winter Wear
Patagonia is a brand started with a focus on creating hand-forged mountain climbing gear inspired by the adventures of its founder, Yvon Chouinard. Its best-selling products include winter jackets, which are designed to take you from the school run to the ski slopes.
Patagonia is an American retailer of outdoor clothing and gear for silent sports, such as climbing, skiing, surfing, fly fishing, and trail running (Credit: sylv1rob1 / Shutterstock)
This brand is worth checking out if you want a fleece winter jacket that will stand the test of time. Sustainability is at the heart of its brand identity, with all profits being used to support the work of the Patagonia Purpose Trust.
Patagonia has always sourced at least half of its products outside the United States. Most of the brand’s winter jackets are made in China, Thailand, and Sri Lanka. The brand has over 40 factories, of which 13 are based in China.
The Nano Puff Jacket ($229), Down With It Parka ($329), Down Sweater ($279), and Retro Pile Fleece Jacket ($149) are among Patagonia’s best-sellers
6. The North Face: From Peaks to Streets
The North Face takes its name from the coldest side of a mountain. It began as a store focused on selling high-performance climbing and backpacking equipment before evolving into one of the best-selling outdoor lifestyle brands.
The North Face is an American outdoor recreation products company that produces outdoor clothing, footwear, and related equipment (Credit: JHVEPhoto / Shutterstock)
The brand’s winter jackets blend fashion and functionality to address the needs of everyone, from sporting enthusiasts to ultra-marathon runners and casual walkers. Its range of winter jackets is one of the most extensive, including insulated jackets, parka coats, and ski jackets.
The North Face produces its winter jackets at various manufacturing facilities, including factories in Bangladesh, China, India, and Vietnam. Its popular jackets are available at Nordstrom, Zappos, and Farfetch.
Some of The North Face’s must-have styles are the Thermoball Eco Parka ($249.95), Shelbe Raschel Parka-Length with Hood ($189), Arctic Parka ($349.95), and Triple C Parka ($349.95)
7. Arc’teryx: Innovation in Every Stitch
Arc’teryx is an outdoor lifestyle company leading the way with the latest innovations in winter jackets. It was born in the Canadian Coast Mountain wilderness with a ‘design center’ at its heart, bringing together a think tank of experts, pattern markers, and active designers.
The brand is famous for its technical apparel, which is synonymous with Alpine sports and mountaineering. These winter jackets can withstand anything you put them through.
Founded in 1989 as Rock Solid, the company re-branded in 1991 as Arc’teryx to produce outerwear and climbing gear inspired by the Coast Mountains in Canada (Credit: Hiram Rios / Shutterstock)
What makes Arc’teryx unique is its transparency around its production. Arc’teryx winter jackets are made at the brand’s factory in Canada. It takes approximately 259 minutes to assemble one Alpha SV jacket with 67 operators touching it along the supply line. You can find Arc’teryx clothing on Amazon and Zappos.
The Patera Parka ($650), Solano Coat ($280), Beta Insulated Jacket ($700), and Cerium Jacket ($375) are just four of the most popular jackets from Arc’teryx
8. L.L.Bean: Timeless Classics for Outdoor Enthusiasts
Outdoor living has gotten a preppy makeover thanks to L.L.Bean. This American company was launched in 1912 by Leon Leonwood Bean, focusing on creating classic styles that will stand the test of time.
The brand remains a family-owned company with a loyal customer base, thanks to its focus on sophisticated and functional designs over contemporary trends.
L.L. Bean is an American privately-held retail company that specializes in clothing and outdoor recreation equipment (Credit: Eric Glenn / Shutterstock)
Although L.L. Bean is an American company, its clothing and accessories have been made in Asia, India, and the Middle East since the late 1990s. Its best-selling winter jackets include fleece and insulated jackets like the sweater fleece 3-in-1 jacket.
Shop for L.L. Bean jackets at Zappos and Nordstrom.
L.L. Bean’s best-selling jackets include the Ultralight 850 Down Hooded Coat ($269), Mountain Classic Down Parka ($189), Mountain Pile Fleece Coat ($149), and Primaloft Packaway Jacket ($179)
Explore these eight winter jacket brands to discover the jacket that will become your new signature piece. A timeless winter jacket will be a staple in your closet for at least the next decade.