When you come across someone as young as Willabelle Ong—who, at just 17 years old in late 2011—was already making waves as a fashion blogger and inspiring many readers with her style, you can’t help but be envious.
The young fashionista was living life to the fullest, expressing herself through her clothes and accessories, and enjoying every minute—something not everyone can do.
Fast forward to 2025, and Willabelle Ong has evolved into a multifaceted Singapore-based digital creative, influencer, and entrepreneur with a significant presence in the fashion, lifestyle, and home care industries. She continues to build on her established career as a fashion influencer, boasting over 1 million combined followers on Instagram (@willamazing) and TikTok (@willabelleofficial), where she shares curated, high-quality content ranging from polished fashion photography to humorous, casual videos. Her fashion-forward approach continues to inspire a new generation of shoe lovers and content creators.
At just 17, Willabelle Ong of Pale Division showcases her eye for standout style—pairing statement-making shoes with a bold, fashion-forward outfit
What truly made Willabelle stand out back in late 2011 was her inherently unique sense of style. It was an effortless blend of girly, edgy, grunge, boho, and cool and glam.
It was the kind of look you couldn’t quite label—but one you’d instantly remember. So it’s no surprise that, even at just 17, she had already made a name for herself on Chictopia, earned a spot as one of Teen Vogue’s Fashion Click Bloggers, and attracted a loyal following on platforms like BlogLovin, Lookbook, Tumblr, and more.
Willabelle Ong styles her Kool-Aid print shorts with Romwe pony hair creepers, perfectly balancing playful streetwear with bold footwear flair
We were able to steal a few minutes of Willabelle’s time for this quick interview, and we discovered that the stylish blogger is also an avid shoe fanatic and has some sound advice for shopping for shoes. Here’s our quick Q&A with Willabelle of Pale Division:
5 Questions About Shoes to Willabelle Ong of Pale Division
1. Can you tell us a little about your blog and its focus? And who is your style inspiration?
Pale Division was initially created just to catalog photos and record events in my life, but it has since evolved into a personal style diary where I blog about my daily outfits, muses, events, food, photography, and so on!
I don’t have a particular style icon; I get my inspiration from anything: colors on the street, art, music, textures, etc. However, I’ve been crushing on Abbey Lee’s style for a while now. That girl is way awesome!
2. What kind of shoes do you like, and do you have a favorite pair in your closet?
My favorite shoes have a massive, chunky wedge with a huge platform… Anything resembling a Transformer’s foot, really! I love lace-ups (but not overly lolita/goth-like), and Jeffrey Campbell perfects these.
Willabelle Ong styles her Kool-Aid print shorts with Romwe pony hair creepers, perfectly balancing playful streetwear with bold footwear flair
I recently acquired the Jeffrey Campbell Tardy in wine velvet, and it is dreamy! I can walk around in them for hours while my Clinic and Litas hurt after a bit. Plus, the velvet finish is orgasmic, no?
3. What shoes are you planning to buy next?
I’ve been eyeing the Nina Ricci heel-less shoes for what feels like forever—but that $4,000 price tag is definitely a dealbreaker. As a cheaper alternative, I’ve got my eye on the Jeffrey Campbell Night Walk. Maybe I’ll gift them to myself one day, haha!
4. How many pairs of shoes do you have? Which of those pairs can you NOT live without?
I have no idea… Probably around eighty at the moment? I’m an avid shoe collector; I can do without bags and clothes, but shoes are like trophies meant to be paraded…
I love my Jeffrey Campbell (Clinic, Lita, Tardy) to death, but I probably wouldn’t live without my pony-hair creepers and Balenciaga-inspired harness shoes!
Willabelle Ong styles her Romwe pony hair creepers with an effortlessly edgy outfit
5. Regarding shoes, do you have any particular advice for our readers?
Don’t risk getting them if they are perfect-looking but not your size! I learned that the hard way…
Willabelle’s love for bold, statement footwear—like pony-hair creepers and chunky Jeffrey Campbell platforms—reflects a larger trend many fashion-forward celebrities embrace. From red carpets to street style, creepers and platform wedges have become go-to choices for stars who want to add an edgy, elevated touch to their looks.
Stepping Out in Style: Celebrities Who Love Creepers and Platform Wedges
Creepers and platform wedges have become go-to footwear for many celebrities, adding edgy flair and height to their ensembles. Here are some standout moments featuring these styles:
Rihanna’s Award-Winning Fenty Puma Creepers
- Event: Footwear News Achievement Awards
- Outfit: Rihanna arrived in a Vetements x Juicy Couture ensemble, exuding her signature bold style.
- Footwear: She completed her look with black-and-white Fenty Puma Creepers, a design that earned her the ‘Shoe of the Year’ award.
- More Details: Rihanna’s Fenty Puma Creepers honored as ‘Shoe of the Year’
Vanessa Hudgens Rocks Stella McCartney ‘Elyse’ Platform Wedges
- Event: Stella McCartney Autumn 2018 Presentation
- Outfit: Vanessa Hudgens showcased a chic ensemble complemented by her sleek bob hairstyle.
- Footwear: She opted for black patent Stella McCartney ‘Elyse’ wedge platform oxfords, featuring a steep pitch that added a modern edge to her look.
- More Details: Vanessa Hudgens styles Stella McCartney ‘Elyse’ platform wedges
Miley Cyrus Performs in T.U.K. Creepers
- Event: The Today Show Performance
- Outfit: Miley Cyrus delivered an energetic performance in a bold, twerking-friendly outfit.
- Footwear: She chose T.U.K. ‘The Low Sole’ creepers, featuring contrast black woven detail and 2-inch flatforms, aligning with her edgy aesthetic.
- More Details: Miley Cyrus performs in T.U.K. creepers on The Today Show
Hilary Duff’s Love Affair with Platform Wedges
- Event: ‘Soul Surfer’ Premiere
- Outfit: Hilary Duff turned heads in a striped mini skirt paired with a black sleeveless top.
- Footwear: She elevated her ensemble with dark blue suede platform wedges, showcasing her penchant for high-platform footwear.
- More Details: Hilary Duff’s standout platform wedges at ‘Soul Surfer’ premiere
Cara Delevingne’s Casual Cool in Puma x Rihanna Creepers
- Event: H&M Flagship Store Launch
- Outfit: Cara Delevingne embraced a casual-cool vibe with a white knit sweater and black jeans, layered under a baseball-embroidered jacket.
- Footwear: She completed her look with black Puma x Rihanna ‘Creeper’ sneakers, blending comfort with street-style edge.
- More Details: Cara Delevingne styles Puma x Rihanna Creepers at H&M launch
These moments underscore the versatility and enduring appeal of creepers and platform wedges in celebrity fashion, seamlessly blending comfort with cutting-edge style.