Sarah Jessica Parker may have shifted the focus to her shoe line, but she is finally giving her beauty line some TLC.
The “Sex & the City” star released a new scent under her SJP Beauty line, and she even picked London as her jump-off point.
Sarah Jessica Parker opted for a flared black dress accentuated with layered jewelry (Credit: Lia Toby / Joe / WENN)
Sarah Jessica launched her new fragrance “Stash” at Superdrug, Westfield in London.
Sarah Jessica Parker launches her new fragrance “Stash” at Superdrug, Westfield in London on September 14, 2016 (Credit: Lia Toby / Joe / WENN)
The actress-turned-entrepreneur wore a flared black dress with layered jewelry, including a diamond ring from Amrapali.
Sarah Jessica finished her look with black-and-gold “Rampling” pumps from her SJP by Sarah Jessica Parker collection.
Sarah Jessica Parker shows off her feet in a black-and-gold version of the SJP by Sarah Jessica Parker “Rampling” pumps (Credit: Lia Toby / Joe / WENN)
Overall, the look was pretty basic and forgettable. But then again, it is a fragrance launch and not a red carpet event.
Sarah Jessica Parker shows off a bottle of her latest fragrance “Stash” (Credit: Lia Toby / Joe / WENN)
The television fashion icon used her fame well by channeling them to her fashion and beauty lines.
Sarah Jessica kept her fans on high alert as she held contests and uploaded photos of her products on Instagram leading to the launch.
Sarah Jessica Parker uploaded a photo of her shoes with her latest fragrance days before the launch (Credit: Sarah Jessica Parker’s Instagram)
Find the “Rampling” pumps from the SJP by Sarah Jessica Parker collection at Zappos.
SJP by Sarah Jessica Parker “Rampling” Pumps, $355 – $375