Rita Ora is the new material girl. The singer joins cool girls Georgia May Jagger and Kelly Osbourne, who also modeled for the brand created by the material girl herself, Madonna, and her teen daughter, Lourdes Maria Ciccone Leon.
Rita was personally chosen by the mother and daughter team to be the face of the label’s Fall 2013 campaign.
It’s no secret that artists Madonna and Rita Ora have great admiration for each other (Credit: PR photo from Material Girl supplied by WENN)
For the campaign, Rita was photographed at iconic places in London, such as Buckingham Palace and Big Ben, wearing Material Girl apparel, footwear, and accessories.
In an interview with Marie Claire, Rita said, “‘We shot the campaign around London and it was such a fun campaign to do because those were the kind of clothes that I would buy before I was doing any singing and [they are in] that same price range.”
Check out the behind-the-scenes video of the shoot:
Here’s a preview of the dresses that are part of the collection:
Material Girl’s Fall 2013 marketing campaign featuring Rita Ora (Credit: PR photo from Material Girl supplied by WENN)
Rita is photographed atop a double-decker bus in London (Credit: PR photo from Material Girl supplied by WENN)
Rita takes to the streets of London in her debut fashion campaign, “Material Girl Hits London” (Credit: PR photo from Material Girl supplied by WENN)
The collection consists of fun clothes and accessories with a tinge of ’80s influence. Do you love the dresses you’ve seen so far?