Many handbag lovers were shocked when Reed Krakoff announced it would be ceasing productions last year.
For a while, we thought it was the last we would hear of this label. But, recently we were surprised to learn that the brand will be re-launching and targeting a new market of consumers.
Chanel Iman arrives at the launch dinner for the Reed x Kohl’s Collection at the Kohl’s PR Showroom in New York City on April 20, 2016
Much to our delight, American fashion designer Reed Krakoff has reinvented his eponymous brand, giving it a new name — REED, and lowering its prices significantly.
Chanel Iman looked lovely in a black and tan color-block Reed jumpsuit
This is great news for us! Partnering with American department store retail chain Kohl’s, the REED x Kohl collection was launched a couple of days ago.
Chanel Iman toted an optic white medium belted convertible satchel
It was attended by some of the lovely Reed Krakoff celeb fans including Chanel Iman, Emma Roberts, and Solange Knowles.
REED RK40 Medium Belted Convertible Satchel in Optic White, $109
The fashionably styled celebs posed in front of a wall patterned with new REED bags and purses.
Emma Roberts flaunted her legs in a black and blue Reed Meredyth geometric scuba sheath dress
This fresh collection still bears the chic elements of the Krakoff handbags that we have always loved, but now, they are a lot more affordable!
Emma Roberts at the Reed and Kohl’s collection launch in New York on April 20, 2016
Emma congratulated the American fashion designer Reed Krakoff on the collection after the event, writing on Twitter, “Congrats Reed Krakoff on his fabulous collaboration with @kohls #MustReedxKohls.”
Emma showed off her feet in black strappy sandals by Tabitha Simmons.
REED Atlantique Large Pouch in Black Blue, $29
Solange rocked a sleeveless color block asymmetrical Reed dress with modern and architectural sandals.
Solange Knowles at the Reed and Kohl’s collection launch in New York on April 20, 2016
Reed Krakoff left Coach in June 2014 to focus on developing his eponymous fashion label. As the president and executive creative director of Coach, he transformed the company from a family firm to a global player.
Solange Knowles at the Reed and Kohl’s collection launch in New York on April 20, 2016
Which of these handbags is your favorite?
Solange Knowles totes a belted convertible mini satchel
REED RK40 Belted Convertible Mini Satchel in Black Tejus Snake, $79
Credit: WENN / Andres Otero