Do you struggle with wearing a heel? Are you looking for a few extra inches of height without compromising on comfort? Platforms are your BFF.
This is the perfect time to embrace platform shoes. We’re looking at the platform shoes, their popularity, and the different types you can try.
The Rise of Platform Shoes: A Historical Journey
Christina Aguilera, Maisie Williams, Amber Rose, and Britney Spears wearing platform shoes (Credit: Avalon / Michael Wright / JP / JFXimages / WENN)
Believe it or not, platform heels are one of the oldest styles of shoes. Their origin dates back to ancient Greek theatre, with even Aphrodite being a possible source of inspiration.
These theatre shoes were called ‘Cothumus’ and used to allow those at the back of the theatre to see the actors. Early platforms also appeared during Ancient Rome, where they were called ‘Kothorni.’
Early platform shoes were believed to be connected to the nobility, allowing them to look taller than those around them. Other reasons include keeping their shoes above the muck in the streets. The nobility in Venice wore the ‘Chopine’ shoe from 1400-1700 before they were outlawed.
Salvatore Ferragamo: Pioneering the Platform Shoe Revolution
Their modern popularization is credited to Italian shoe designer Salvatore Ferragamo. His rainbow sole hit the market in the 1930s, and it’s been part of pop culture ever since.
These platform sandals were made for Judy Garland in tribute to her performance of ‘Over the Rainbow’ in The Wizard of Oz. Ferragamo experimented with wood and cork, as leather was difficult to obtain during WWII.
Created in 1938 for Judy Garland, Salvatore Ferragamo’s Rainbow platform sandals feature shaped slabs of cork covered in colorful suede
The Disco Era and Beyond: Platform Shoes Make a Comeback
Platforms have become synonymous with the 1970s, when they were all over the catwalks and dance floors.
Everyone from Elton John to Kiss was wearing platform boots during this era. Once the disco era slowed down, so did the platform trend.
Navigating the Ups and Downs: The Controversial History of Platform Shoes
These shoes aren’t without controversy. In the 1970s, a journalist published a piece on the effects of wearing platform shoes on the body. It was an early examination of the issues still discussed today regarding specific shoe styles and their effects on the body.
It is worth noting that while platforms are comfortable, they’re not the easiest shoes to walk in. Naomi Campbell famously stumbled in a pair of 21cm blue mock-rock platforms during the 1993 Vivienne Westwood show. Baby Spice also famously injured her ankle while wearing her then-iconic style of platforms.
The ’90s was also when the platform sneaker first hit the market, becoming one of the must-have shoes of the era. Buffalo, the footwear brand, created the Spice Girls’ iconic platform sneakers.
The platform trend differed between the US and the UK during the early 2000s. Elongated and pointed shoes were more popular in the US than in the UK. The YSL Tribute came back into style, becoming a modern sex symbol.
First released in 2009, YSL’s Tribute sandal became the definition of a shoe with sex appeal
The late 2010s saw clear platform shoes and mule sandals become increasingly popular as the ’70s trends made a resurgence across the fashion industry.
Our love-hate relationship with platforms was documented in the V&A’s 2015 exhibition entitled ‘Shoes: Pleasure & Pain.’ Platforms are synonymous with the idea of power, confidence, and sensuality.
The silhouette is striking while being fairly impractical. If you spot someone walking down the street in a platform shoe, you instantly note their confidence.
Platforms are not an everyday shoe, but that’s part of their allure. As styles evolve, the platform has changed with it. It’s no longer exclusively attached to the classic stiletto but instead appears on everything from Oxford shoes to tennis shoes.
The Eternal Cycle: Are Platform Shoes Trending Again?
Like every shoe style, platforms have come in and out of style every 20-30 years. Mae West was rocking the style in the ’30s and ’40s, while the Spice Girls dominated the style in the ’90s.
In between, the ’60s saw smaller shoes before the ’70s appeared with the biggest platform we’ve seen. Thanks to the Spice Girls, the late ’90s and early 2000s saw platforms jump back to the front of the shoe trends.
Platform sneakers are one of the trends made famous by Spice Girls in the 1990s (Credit: WENN)
You can think of the cycle of platform shoes going in and out of style like wide-leg trousers. The two tend to come in and out of style at the same time.
Reviving the Giants: The Return of Platform Shoes in Modern Fashion
The current revival of platform shoes is linked to Jeffrey Campbell’s ‘Lita’ boot, named after Lita Ford from The Runways. It became linked to the latest fashion week street style, carrying on the platform aesthetic from the Yves Saint Laurent Tribute shoe.
Ashley Benson and Lindsay Lohan pictured in 2021 wearing the Jeffrey Campbell Lita boots (Credit: WENN)
Even though the brand has now transitioned to Saint Laurent, the Tribute shoes are still being offered as one of the brand’s best-sellers.
Gucci, Miu Miu, and Prada are other brands that carry the platform heel. Marc Jacobs introduced the platform goth boot in his Autumn/Winter 2016 collection and gave it the festival treatment for Spring/Summer 2017.