Jeremy Scott once again rocked the fashion world with his wildly unconventional ‘trash chic’ collection for Moschino, a brand built on rebellious design and fearless self-expression. As Franco Moschino himself once said, ‘Good taste doesn’t exist. It is our taste. We have to be proud of it.’ This ethos perfectly encapsulates Scott’s approach—turning discarded materials into couture-worthy creations.
Kendall Jenner and Gigi Hadid started the show dressed in “cardboard couture,” including jackets, dresses, and bags striped with packing tape and bearing shipping labels like “fragile,” “do not crush,” and “this side up.” The show’s second part featured clothing articles printed as if they were made out of pages torn out of fashion magazines. It’s not a new concept by any means, but it did tie up with the collection’s garbage theme.
“Cardboard couture” at the Moschino Fall 2017 fashion show presented during 2017 Milan Fashion Week Fall/Winter 2017/18 in Milan, Italy, on February 23, 2017 (Credit: GAT Images / Cover Images)
Models showcase Moschino’s Fall 2017 collection, with clothing made to appear as if crafted from torn fashion magazine pages, paired with bold, avant-garde footwear that highlights the brand’s signature creativity
The third act, and the most exciting part, was the trashiest of all. Models dressed in plastic bags with their arms through the handles. They also wore duct-tape dresses, leather opera gloves, wired-together metal watches, and draped bubble wrap.
A mini trash can, a roll of tissue, and a missing sock were used as handbags. Accessories were junk, like a garbage can lid hat, a bicycle wheel headband, and a fur stole made of stuffed rats.
Jeremy Scott might be the first designer to send a model down the runway wearing a literal pile of trash—but in true Moschino fashion, there’s more than meets the eye. Scott’s work aligns with Franco Moschino’s belief that fashion is a ‘visual impression’ rather than a craft meant to be taken too seriously.
In fact, Moschino himself once dismissed the traditional role of a designer, saying, ‘I don’t say I create. I copy, of course… Fashion is a visual impression.’ This Fall 2017 collection echoed that philosophy, elevating disposable materials into an ironic, high-fashion spectacle.
He also dressed a model in a dry cleaning bag — complete with a hanger — and another in shower curtains paired with a bath mat shawl in the same fashion show.
The models are wearing a Moschino plastic bag dress paired with thigh-high boots, a Hefty bag dress topped with a pile of trash and ankle boots, and a ‘Trash Chic’ dress styled with sleek black footwear
Models in duct-taped dresses with a rolled-up paper bag and a stole made from stuffed rats as accessories.
Models wearing a garbage bag dress with a trash can lid hat, a dry cleaning bag dress with a sock handbag, and a plastic bag top with a crystal-draped skirt.
Models in a bubble wrap dress, a shower curtain dress, and a black gown with a bicycle-wheel headband.
Models wearing a dress made out of leather opera gloves and another dress made out of metal watches wired together
While we love Jeremy Scott’s message of recycling behind his trash-inspired collection, we think only the likes of Katy Perry could get away with wearing it.
Do you love the Moschino Fall 2017 collection, or do you think it’s, well, trash? Check out how it compares with the previous Barbie-themed Moschino Spring 2015 collection and the fast-food-inspired Moschino Fall 2014 collection.
Explore More Moschino Moments
Moschino’s audacious approach to fashion has consistently captivated audiences, from the fast-food-inspired designs of the Fall 2014 collection to the playful biker jacket bags introduced the same year.
For a deeper dive into the brand’s evolution and impact on the fashion industry, explore our comprehensive overview of Moschino’s journey.
But it wasn’t just the outfits that made headlines—one of the biggest moments came when Gigi Hadid nearly took a tumble on the runway.
Gigi Hadid Stumbles in Red Velvet Heels at Moschino Fall 2017 Show
High heels prove perilous once again! Gigi Hadid narrowly avoided a full-on tumble at the Moschino Fall 2017 fashion show when her stiletto snagged on the fringed hem of her vibrant red-and-blue gown.
The 21-year-old supermodel managed to regain her balance and complete her walk with poise, but not before an awkward ankle twist and a few unsteady, almost horse-like steps as she worked to free her heel from the rebellious fabric.
This isn’t Gigi’s first fashion show fiasco. The older Hadid sister also suffered an embarrassing nip slip at the Versace Fall 2016 fashion show nearly on the same day last year.
Wardrobe malfunction aside, Gigi should consider herself lucky to have been given a long patterned gown to wear. Other models were dressed in cardboard boxes, plastic bags, and literal piles of garbage, considering a portion of the show was trash-themed.
Gigi Hadid commands the runway at the Moschino Fall 2017 fashion show during Milan Fashion Week Fall/Winter 2017/18, effortlessly showcasing a bold, tapestry-inspired gown with intricate embroidery and dramatic fringe detailing on February 23, 2017, in Milan, Italy (Credit: GAT Images / Cover Images)
Gigi Hadid navigates the runway in Moschino’s luxurious red velvet pumps, which momentarily snagged on the fringed hem of her bold, statement-making gown at the Fall 2017 fashion show