Founded in 1952, Moncler is well known for its fusion of outerwear and luxury sportswear. The Italian clothing company creates a variety of apparel, including jackets, parkas, coats, shirts, and trousers for men, women, and children.
Focusing on high-quality craftsmanship and stylish designs, the brand has won the hearts of many and has become one of the go-to labels for jackets suited to a French Alp lifestyle.
Anna Faris wearing a Moncler jacket while doing errands in Studio City on January 29, 2013 (Credit: TNYF / WENN / Jeff Grossman)
When Moncler blew up as a designer brand in 2000, it became a target of counterfeiters.
To fight the problem of black market copycats, Moncler has stepped up its security measures by adding some helpful tools to help customers authenticate a Moncler product.
Be wary of online sellers with negative reviews, limited product information, or a history of selling counterfeits. Buying Moncler jackets from authorized retailers like Farfetch and Matches Fashion is arguably the simplest way to ensure you get the real thing.
Jane Krakowski wearing a Moncler jacket while out with her baby in Manhattan on March 10, 2014 (Credit: TNYF / WENN / Jeff Grossman)
Where are Moncler jackets made?
While the company is headquartered in Milan, Italy, Moncler has factories in many European countries. Most jackets are made in Romania, Armenia, Bulgaria, Moldova/Moldavia, Hungary, and the former Soviet republic of Georgia.
Will Smith wears a long sleeve down-filled quilted nylon satin jacket in white at the Moncler fashion show on February 19, 2020, in Milan, Italy (Credit: Riccardo Giordano / IPA / INSTARimages)
Regardless of where it’s made, a genuine Moncler jacket will always uphold strict quality standards. Don’t rely solely on origin to determine authenticity. Check details like stitching, tags, and logos.
These days, counterfeiters have become more advanced in their methods, making it even more challenging to determine the authenticity of a product. Thanks to these tips, spotting a counterfeit product should be a little easier:
1. Check the code through the Moncler website
As part of its campaign to end counterfeiting, Moncler has set up a code checker tool on its website.
You will first be asked to register at the beginning of the process. Once your details have been registered, you will be asked to input the QR product code.
Take advantage of Moncler’s code checker tool
You have the option of scanning the certilogo code with a smartphone or entering the 12-digit code manually. The next page will display the results of your code. You will be redirected to contact customer service if the website detects a fake number.
2. Check the styles
Many counterfeiters make up completely nonexistent styles that look nothing like the original styles. Familiarize yourself with the styles sold by official retailers like Saks Fifth Avenue and Nordstrom.
Beware of items tagged as “vintage styles” or “limited edition,” as fakes may be sold as unique styles on unauthorized sites.
Moncler runway presentation for New York Fall Fashion Week at Hammerstein Ballroom on February 14, 2017 (Credit: TNYF / WENN / Jeff Grossman)
3. Check the labels
Moncler’s labels, found inside the jackets near the hood or collar, feature a minimalist design. They display the brand’s name alongside the ‘M’ and rooster emblem. These labels are finely crafted with precise spacing, using appropriate fonts and colors to ensure a polished appearance.
Real Moncler logos boast precise, even stitching. Fakes often have sloppy, uneven threads or mismatched spacing. Authentic logos are slightly raised and smooth. Fakes might feel rough or have a plasticky texture.
Authentic Moncler jackets do not have uneven stitches
Real Moncler fonts are crisp and consistent. Counterfeits might have blurry edges or slightly different letter shapes.
Fake Moncler jackets and knockoffs often have uneven stitches, with some letters looking significantly bigger or bolder than others. Most counterfeiters cannot perfectly duplicate the embroidered logo patch outside many Moncler jackets.
4. Check the cartoon strip
Not all styles have the cartoon strip label, but those provide an added feature you can check. On authentic jackets, the comic strip is located at the inner front panel on the left side of the jacket.
Not all Moncler jackets feature the cartoon strip label
The label is made of fabric that has no sheen to it. The printed ink must be a little muted and never too bright. Fake jackets typically try to replicate using vivid colors on a plastic-like material. Misaligned comic panels are also clear signs of counterfeits.
5. Check the fabric
Moncler down jackets are usually made of 100% polyamide or nylon. This is a highly resistant fabric that provides comfort and waterproofing. The jacket’s texture should feel smooth and should not look overly glossy.
Counterfeiters often use lesser quality fabric as alternatives, which look and feel cheap. Authentic Moncler jackets also age well and should retain comfort and quality even with normal wear and tear.
6. Check the hardware
Most hardware found on a Moncler jacket has either the name Moncler or the brand logo engraved. Throughout the years, the brand has used several zippers, including Lampo, Fiocchi, and Vislon.
Inspect the Moncler zippers and buttons very closely
Inspect the markings on the zippers and buttons very closely. Some counterfeiters can use these same zipper brands but have difficulty making an exact copy of the logo. Some fakes don’t have any markings on them at all.
Real Moncler zippers are typically high-quality metal with engraved logos or branding. Fakes often use cheap plastic zippers with generic pulls. Authentic zippers glide effortlessly. Counterfeit zippers might snag or feel stiff.
Authentic Moncler jackets often have intricate details like inner pockets, specific hardware, and high-quality stitching throughout. Fakes might omit these finer touches.
7. Check the website or seller
Fake products are being distributed in the black market and through unauthorized sites online. If a deal seems too good to be true, it probably is. Real Moncler jackets hold their value and rarely go on deep discounts.
Blue logo patch scarf from Moncler featuring an embroidered double logo patch and a ribbed knit
Before hitting the purchase button, research the website you are buying from. In particular, be extremely careful when shopping on auction sites like eBay.
Be wary of online sellers with negative reviews, limited product information, or a history of selling counterfeits.
Italian high-end luxury fashion house Moncler operates around 300 stores around the world (Credit: Sorbis / Shutterstock)
Inspect the listing and look for suspicious signs, including unresponsive sellers, misspelled words, and product photos just grabbed from the Internet. Remember, when in doubt, it’s always best to err on the side of caution.
Where to buy Moncler coats and jackets
The safest way to shop for genuine Moncler products is by going directly to authorized sellers. Aside from Moncler’s official website, these are the most popular trusted websites where you can get authentic Moncler jackets:
1. Nordstrom
2. Amazon
3. Farfetch
In summary, to verify the authenticity of a Moncler jacket, it is crucial to use Moncler’s code checker tool on their website, familiarize yourself with the brand’s official styles, examine the labels for quality, check for the distinctive cartoon strip label, assess the fabric and hardware quality, and be cautious of the selling platform, especially on auction sites like eBay.
Authentic Moncler items showcase exceptional craftsmanship and detail, distinguishing them from counterfeits. It’s best to purchase from authorized sellers for a guaranteed genuine product. For more tips, watch the helpful video below: