Lourdes Leon continues to be a sought-after model, and her latest project is a bold new underwear campaign for Calvin Klein, often dubbed “America’s Best Designer.” The star-studded campaign also features icons like The Pet Shop Boys, Willem Dafoe, and Dame Joan Collins.
In the striking photos, Lourdes—who goes by Lola—confidently flaunts her toned, curvy figure in the classic Calvin Klein underwear.
Lourdes Embraces Natural Beauty in Calvin Klein’s Campaign
Staying true to her unapologetic style, she raises her arms to reveal her natural body hair, making a bold statement about beauty standards. As Calvin Klein himself once said, ‘The best thing is to look natural, but it takes makeup to look natural’—Lourdes’ raw, unfiltered aesthetic perfectly aligns with this philosophy.
Lourdes Leon models in Calvin Klein’s CK1 Palace campaign celebrating self-expression, inclusivity, and body hair (Credit: Calvin Klein / Palace)
Lourdes’ Unapologetic Style at the Met Gala
Her unshaven underarms made headlines at the 2021 Met Gala, where she fearlessly lifted her arms for the photographers and the world to see.
“Did I have fun at the Met Gala? I’m really grateful to have been able to go. Maybe because it was my first time, but it felt crazy,” she told actress Debi Mazar in an interview with Interview Magazine.
Lourdes Leon in a silver beaded Versace gown at the 2022 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022, in Beverly Hills, California (Credit: InstarImages)
“You’re just shoved into a room with all these famous people and you’re supposed to talk to them and be their friend, even though you don’t f—king know them. That’s not my vibe.”
“I’m sure it’s fun if you’re someone who is friends with a lot of famous people, but I’m not,” she added about calling her boyfriend Jonathan Puglia during the event. “I didn’t know who the f—k to talk to. I felt so awkward that I literally called my boyfriend in the middle of it.”
Lourdes Leon showed off her armpit hair in a glittering pink bra top and skirt by Moschino’s Jeremy Scott at the 2021 Met Gala on September 13, 2021, at the Metropolitan Museum of Art in New York City (Credit: ABACA USA / INSTARimages)
Calvin Klein on Choosing Lourdes Leon for the Campaign
On the topic of featuring Lourdes, Calvin Klein said: ‘Marc has a long storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand.’
This aligns with Klein’s signature approach to marketing, as he famously stated, ‘The only way to advertise is by not focusing on the product.’ Rather than just promoting underwear, the campaign fosters a cultural conversation about self-expression.
Lourdes Leon tries to normalize visible body hair while flexing her muscles in jeans and Calvin Klein underwear (Credit: Calvin Klein / Palace)
When asked about her nickname, Lourdes said: “The Lola attitude to me is provocative.”
Lourdes Leon decided not to shave her armpits when attending the 2021 Met Gala with a belly button piercing and long hair extensions (Credit: ABACA USA / INSTARimages)
Lourdes Leon’s Expanding Modeling Portfolio
Lourdes has also graced campaigns for the prestigious British luxury brand Burberry and Rihanna’s wildly successful lingerie label, Savage x Fenty, further cementing her status as a rising star in the fashion industry.
Madonna and her daughter, Lourdes Leon, arrive in style at the Vanity Fair Oscars Party held at the Sunset Tower Hotel in West Hollywood on February 27, 2011 (Credit: WENN)
Lourdes Leon’s Eye-Catching Vanity Fair Oscar Party Look
At first glance, the shoes worn by Madonna’s daughter, Lourdes Leon, at the Vanity Fair Oscar party at Sunset Tower in West Hollywood in February 2011 may seem like just the usual black platforms.
The eldest child of the Queen of Pop, Lourdes Maria Ciccone Leon, is the daughter of Madonna and her ex, Carlos Leon.
Lourdes Maria Ciccone Leon, Madonna’s first child, was born on October 14, 1996 (Credit: WENN)
Her shoes look like your ordinary noir pair of leather platforms upfront. However, they were actually rather unique.
Lourdes Leon flaunted her long legs in a tiny Aztec-inspired AllSaints mini dress (Credit: WENN)
Lourdes styled a tiny Aztec-inspired AllSaints mini dress with unique perspex heels from the same British fashion boutique.
All Saints Ovid Perspex Heels
How do you like Lourdes’ avant-garde wedges? They feature screw detailing that’s been embedded inside, leather upper, rubber soles, a square toe, and heel tips.
This “Ovid” wedge has an industrial feel that’s quite unique and refreshing. I could see this pair styled with dresses, skirts, and skinny jeans.
Lourdes Channels Madonna’s Iconic Style
I am amazed at how the fashion cycle has come full circle in these pictures. What Lourdes is wearing – a biker jacket, a mini dress, ripped tights, and boots – is exactly what Madonna wore during her “Like a Virgin” days!
Madonna, of course, has changed her style many, many times since then and looks classic and stylish in her black trench coat, black stockings, and blood-red pumps.
Lourdes channels Madonna’s iconic ‘Like a Virgin’ era, while Madonna stuns in a classic ensemble (Credit: Andres Otero / WENN)
Madonna and Lourdes Leon at the 2nd Annual Bent on Learning Benefit at The Puck Building in New York City on April 28, 2010 (Credit: Andres Otero / WENN)