Fendi’s Playful Luxury: Why These Iconic Bag Charms Are a Must-Have

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As of 2025, Fendi continues to set trends with stylish keychains and bag charms, proving that playful accessories are here to stay. Designers, including Fendi, embrace these playful elements, offering a range of styles. Fendi’s latest collection features quirky designs like a pizza slice, french fries, and a jacquard teddy bear, proving that stylish bag charms are here to stay.

While today’s keychains range from quirky to classic, the playful luxury trend truly took off with Karl Lagerfeld’s Bag Bugs in 2014.

Cara Delevingne showcases Fendi’s miniature Karlito bag bug, a playful and luxurious tribute to Karl LagerfeldCara Delevingne showcases Fendi’s miniature Karlito bag bug, a playful and luxurious tribute to Karl Lagerfeld (Credit: SIPA / WENN)

Cara Delevingne walking the runway of Fendi's Autumn/Winter 2014 showCara Delevingne walking the runway of Fendi’s Autumn/Winter 2014 show at Milan Fashion Week in Milan, Italy, on February 20, 2014 (Credit: SIPA / WENN)

It was also so genius of Lagerfeld to choose Cara Delevingne, who at the time was making headlines, to model the Karl keychain.

The keychain/charm is made of luxurious mink and fox furThe keychain/charm is made of luxurious mink and fox fur (Credit: SIPA / WENN)

Fendi’s furry Bag Bugs may not be the most practical accessory, but they became an instant fashion statement when they debuted at Milan Fashion Week in 2014.

Despite their playful design, these charms commanded luxury prices, with earlier versions retailing for around $700–$800. The newer Karlito edition pushed the price tag even higher, proving that fashion lovers were willing to splurge on these collectible pieces.

Inspired by Karl Lagerfeld, the keychain has his white hair, signature sunglasses, a high-collared shirt, and tieInspired by Karl Lagerfeld, the keychain has his white hair, signature sunglasses, a high-collared shirt, and tie (Credit: SIPA / WENN)

Imagine having a miniature Karl Lagerfeld dangling from your bag—a playful yet luxurious nod to fashion’s ultimate icon. Every detail, from the signature sunglasses to the tiny leather tie, is meticulously crafted, making it a must-have for style enthusiasts.

Cara Delevingne shows what she thinks of the Karl Lagerfeld keychain by FendiCara Delevingne shows what she thinks of the Karl Lagerfeld keychain by Fendi (Credit: SIPA / WENN)

Celebrity Love for Fendi: A Timeless Fashion Staple

Celebrities have long embraced Fendi’s playful luxury, from Bag Bugs to the latest keychains.

Reese Witherspoon and her daughter, Ava Phillippe, made a stylish appearance at the Fendi Haute Couture Spring/Summer 2024 show in Paris, with Reese donning a sophisticated black wool dress paired with Fendi’s Vitello leather slingback pumps.

Fendi’s 2025 keychain collection continues to blend luxury with playfulness, featuring quirky designs like a pizza slice, french fries, and the signature FF jacquard teddy bearFendi’s 2025 keychain collection continues to blend luxury with playfulness, featuring quirky designs like a pizza slice, french fries, and the signature FF jacquard teddy bear

Similarly, Cardi B turned heads at the Fendi Fall/Winter 2024 show during Paris Haute Couture Fashion Week, wearing a stunning copper-colored gown highlighting her hourglass figure.

Zoe Saldaña also embraced Fendi’s vibrant palette, attending the same event in a hot pink sleeveless midi dress from the brand’s Fall 2023 collection, exuding both sophistication and allure.

If you want in on the bag bug craze and want to decorate your totes, you can order the original Fendi bag bug at Farfetch.

Fendi Crystal-Eyed Fur Monster Bag CharmFendi Crystal-Eyed Fur Monster Bag Charm, $800

If you’re a little tight on budget and think overpriced furry bag bugs are ridiculous, then maybe you can consider the following steals we found at Shopbop:

Yazbukey The Classics Karl KeyringYazbukey The Classics Karl Keyring, $135

Sophie Hulme Large Pom Pom Man KeychainSophie Hulme Large Pompom Man Keychain in Black, $130

Celebrity-Approved: Fendi Keychains in the Spotlight

Fendi’s iconic bag charms have become a favorite among celebrities, adding a playful yet luxurious touch to their ensembles.

Kendall Jenner, for instance, was spotted accessorizing her Saint Laurent purse with a Fendi keychain, seamlessly blending high-fashion brands. Similarly, Kylie Jenner showcased her style by adorning her Balenciaga City bag with a Fendi Buggie keychain, highlighting the charm’s versatility.

Bag aficionados will be glad to know these undeniably cute mini Karl Lagerfeld key chains are again available. Made of goat fur, mink fur, and silver fox and lamb leather, the “Karlito” bag charm has an unsurprisingly expensive price tag of $1,150, with the fluffier version selling for $1,450. Those are pretty hefty prices for a key chain!

Fendi has also released a limited-edition Mini Karlito, which is even more adorable:

Fendi Karlito Mink & Kidassia Fur Charm Bag

Fendi Karlito Mink & Kidassia Fur CharmFendi “Karlito” Mink & Kidassia Fur Charm in Blue, $1,150

Fendi "Karlito" Mink & Kidassia Fur Charm in YellowFendi “Karlito” Mink & Kidassia Fur Charm in Yellow, $1,150

Fendi Karlito Fox Fur Two Tone Bag CharmFendi “Karlito” Fox Fur Two-Tone Bag Charm in Red, $1,450

Fendi Karlito Fox Fur Two Tone Bag Charm WhiteFendi “Karlito” Fox Fur Two-Tone Bag Charm in White, $1,450

8 Bag Charms More Budget-Friendly Than Fendi’s Bag Bug

Keychains and bag charms are not new accessories, but this tiny decoration has become such a hot trend thanks to powerhouse duo Karl Lagerfeld and Cara Delevingne.

Cara debuted the Fendi Bag Bug during Milan Fashion Week’s Autumn/Winter show. The furry mini bag attachment immediately made headlines, and despite its expensive price tag of around $700–$800, celebrities and bag lovers flocked all over this accessory.

The bag bug has since gotten other renditions, from the mini “Karlito” Lagerfeld to the furry little monsters. While we would love to collect all these adorable bugs, they are expensive. We have found some great alternatives for those who do not want to splurge on this trend.

The options below are not from the exclusive house of Fendi, but they feature a similar style that will not cost you too much. Decorate your favorite designer totes with the following adorable bag charms.

Kate Spade New York Pom Pom Owl Key Ring and Lenora Dame Daisy Bag Charm in MultiLeft: Kate Spade New York Pom Pom Owl Key Ring, $78; Right: Lenora Dame Daisy Bag Charm in Multi, $65

Iphoria Fur Pom Bag CharmIphoria Fur Pom Bag Charm, $65

Mischa Lampert Pom Bag Charm in Magenta and Sophie Hulme Jones Pom Pom KeychainLeft: Mischa Lampert Pom Bag Charm in Magenta, $175; Right: Sophie Hulme Jones Pom Pom Keychain, $260

Sophie Hulme Mick Pom Pom Bag Charm and Sophie Hulme Mrs. Jones Bag Charm in OxbloodLeft: Sophie Hulme Mick Pom Pom Bag Charm, $215; Right: Sophie Hulme Mrs. Jones Bag Charm in Oxblood, $215

Sophie Hulme Small Star Glasses Pom Pom Bag Charm in FuchsiaSophie Hulme Small Star Glasses Pom Pom Bag Charm in Fuchsia, $215