Jimmy Choo has unveiled its Fall 2021 campaign with Hailey Bieber front and center.
The campaign was shot in Los Angeles with Pierre-Ange Carlotti as the photographer and launched earlier this month. Jimmy Choo’s Fall line focuses on bright colors and bold shapes, playing on the theme of ‘Time to Dare’.
The Fall 2021 ‘Time to Dare’ collection offers individuality with modern glamour. You can shop the Jimmy Choo Fall 2021 collection at Jimmy Choo, Mytheresa, Nordstrom, and Farfetch.
Hailey Bieber in yellow mesh and suede Nicole pumps shows off Jimmy Choo’s latte and black satin star houndstooth print Bon Bon mini bag (Credit: Pierre-Ange Carlotti / Jimmy Choo)
As the world starts to return to normal post-pandemic, Jimmy Choo has their finger on the pulse with their fall 2021 campaign. We’re recapping the campaign and Hailey Bieber’s starring role.
Jimmy Choo’s Fall 2021 Campaign
Bieber appears in the campaign wearing bold red velvet knee-high boots with a metallic satin slip and matching bag. With her face hidden behind her blonde locks, the campaign pictures capture the essence of the early-2000s supermodel chic.
Hailey Bieber flaunts her legs in red velvet knee-high Chad boots (Credit: Pierre-Ange Carlotti / Jimmy Choo)
Another shot within the fall 2021 campaign sees Bieber wearing 4-inch satin fuchsia Saeda heels, which feature a delicate crystal anklet chain.
Hailey Bieber flaunts her legs in fuchsia satin Saeda pumps decorated with a delicate crystal honey chain that suspends a single crystal and gently adorns the ankle like jewelry (Credit: Pierre-Ange Carlotti / Jimmy Choo)
In the photograph, Bieber wears a high-waisted black side-less bodysuit, showing off her freshly tanned legs.
Hailey Bieber wears white stretch bonded fabric Leroy sock boots with crystal embellishment (Credit: Pierre-Ange Carlotti / Jimmy Choo)
Elsewhere in the campaign, Bieber models the new ‘Nicole’ mush pumps in yellow and the ‘Leroy’ white sock boots.
Hailey Bieber shows off her feet in sharply pointed Nicole pumps made from bright yellow mesh and suede (Credit: Pierre-Ange Carlotti / Jimmy Choo)
These shots have Bieber standing next to a pool, with the Los Angeles skyline in the background.
Hailey Bieber as Jimmy Choo’s Rall 2021 Ambassador
Jimmy Choo’s Creative Director, Sandra Choi, explained that Bieber “is the embodiment of the Jimmy Choo spirit today – glamorous, sexy, alluring, daring, and confident”.
The model and socialite encapsulate the modern DNA of Jimmy Choo, which is increasingly targeting a younger demographic and new customers. Bieber has previously modeled in ads for Tommy Hilfiger, Ralph Lauren, and Guess.
Blurring the lines between shoes and jewelry, Jimmy Choo’s Saeda pumps in fuchsia satin are true showstoppers on the feet of Hailey Bieber (Credit: Pierre-Ange Carlotti / Jimmy Choo)
In a promotional video for the brand’s Instagram, Hailey is asked about her most daring look, how many shoes she owns, and the three words she would use to define Jimmy Choo.
Her answer? Chic, fun, and wearable. We couldn’t agree more Hailey.
Jimmy Choo’s Changing Fortunes
While Jimmy Choo is one of the most famous footwear brands, it doesn’t have the same cult-following as other competitors like Christian Louboutin.
The British footwear brand rose in popularity thanks to Sarah Jessica Parker’s character, Carrie Bradshaw, in Sex and the City, and after being worn by Princess Diana.
Hailey Bieber wears a white turtleneck dress and matching sock boots that match like a glove (Credit: Pierre-Ange Carlotti / Jimmy Choo)
Over recent years, Jimmy Choo has been trying to reinvent itself as a contemporary footwear brand, targeting a new and younger audience.
The choice of Hailey Bieber as the face of their fall 2021 campaign is further evidence of this. As the world starts t0 reopen after the pandemic, Jimmy Choo is experiencing a bounce-back in sales.
Hailey Rhode Baldwin Bieber with Jimmy Choo’s Bon Bon bucket bag that’s defined by a drawstring chain and metal tassels (Credit: Pierre-Ange Carlotti / Jimmy Choo)
Their parent company, Capri Holdings Ltd. Have reported that quarterly earnings have surpassed their expectations for Q1 2022. During the quarter, Jimmy Choo’s sales reached $142 million, a notable 178% increase over the previous year.
Jimmy Choo’s Fall 2021 campaign offers something for everyone, from sharp silhouettes to chunky soles. The collection also includes a seasonal star houndstooth print and sneakers embellished with sparkling crystals.
There’s no denying Kim Kardashian’s influence. After Kim started a wet hair look at the 2016 VMAs, we were seeing more Hollywood glam teams hop on board the trend.
Hailey Baldwin copied Kim Kardashian’s wet hair look at the InStyle and Warner Bros. Pictures 2017 Golden Globes after-party held at the Beverly Hilton Hotel in Los Angeles on January 8, 2017 (Credit: Adriana M. Barraza / WENN)
In January 2017, Hailey Baldwin also decided — or had her stylists decide — to rock the Kim K. style.
Hailey debuted her version of the wet hair look at a post-Golden Globes party by InStyle and Warner Bros. held at the Beverly Hilton Hotel in Los Angeles.
Hailey Baldwin shows off her feet in Jimmy Choo platform sandals (Credit: Adriana M. Barraza / WENN)
The then 20-year-old American model wore a gorgeous off-the-rack dress from Elie Saab’s RTW Spring/Summer 2017 collection.
Even though the dress wasn’t custom-made, the Elie Saab masterpiece screamed haute couture with its sequined bodice and chiffon skirt.
The daughter of Kennya and Stephen Baldwin dressed up her gown with jewelry from Lorraine Schwartz and a pair of Jimmy Choo platform sandals in copper.
Hailey stuns in an Elie Saab dress from the Ready-to-Wear Spring/Summer 2017 collection (Credit: Adriana M. Barraza / WENN)
We loved the sultry wet look on Kim Kardashian’s long tresses and we love it on Hailey’s short blonde locks just as much. It’s also refreshing to see such a casual hairstyle beautifully paired with a formal outfit.
Hailey was definitely feeling herself as she did the elevator shoot for InStyle. The model uploaded the video on her account with the caption, “u don’t wanna get stuck in an elevator w me… or do u?”
You can shop Jimmy Choo sandals similar to Hailey’s at Saks Fifth Avenue.
Nude Jimmy Choo “Kayden” Textured Patent Sandal, $895
Jimmy Choo textured metallic patent sandal with 4.5″ golden heel and tapered toe strap