After a pretty smooth sailing three years of turning a kitchen venture into a billion-dollar consumer brand, Jessica Alba is facing her first product backlash from her company, The Honest Company.
It seems like her startup has not been very honest about its ineffective sunscreen.
Jessica Alba doing her groceries at Bristol Farms, Los Angeles on July 26, 2015
Customers have taken to their social media to express their outrage over her ineffective SPF 30 sunscreen, uploading pictures of their irritated skin after spending time under the sun.
Jessica Alba wearing a maxi dress by Pink Stitch and a cardigan by Inhabit
Meanwhile, Jessica was pictured casually doing her groceries and picking out flowers. We’re thinking this means she was able to sort things out.
Jessica Alba shows off her feet in snakeskin toe-ring flats
Jessica was photographed wearing a maxi dress by Pink Stitch and a cardigan by Inhabit, which were paired with a purse from Chanel and snakeskin toe-ring flats.
Jessica Alba showing cleavage while casually doing her groceries
On the business end, The Honest Company has responded by directly contacting the unhappy customers to make amends and improve their sunscreen line.
A customer claims Honest Company’s SPF 30 sunscreen lotion doesn’t work
In a statement, Honest Company says they stand behind the safety and efficacy of their sunscreen products.
The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously.
Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).
The number of complaints received on our own website about our Sunscreen Lotion constitutes less than one half of one percent of all units actually sold at honest.com.
Another customer complains about ineffective sunscreen from The Honest Company
Jessica’s Ariat sandals are no longer available online, but we did find some equally scrumptious casual reptile flats. Check out our picks at Nordstrom and Amazon:
ASOS Feel Good Leather Mule Sandals, $40
Ancient Greek Sandals Natural Python Niki Sandals, £215
Corso Como Flat Sandals in Carnival Snake, $109
Credit: Brandon Atherton's Twitter / Lindsy Marshall's Twitter / WENN