Heidi Klum Launches Dr. Scholl’s DreamWalk: Comfort-Driven Insoles for Every Shoe Style

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BY Erika Hansen
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Heidi Klum is the face of Dr. Scholl’s new DreamWalk line, a collection she helped launch in April 2014 at Gansevoort Park Avenue in New York City.

This innovative line, designed specifically for women, features a variety of insoles, gel inserts, cushions, and liners to provide extra comfort for different types of shoes, including high heels and flats. With products that help reduce pain, absorb shock, and prevent foot fatigue, the DreamWalk line lets women enjoy fashionable footwear without sacrificing comfort.

Heidi Klum made a stylish statement as she unveiled Dr. Scholl's DreamWalk Line at Gansevoort Park Avenue in New York CityHeidi Klum made a stylish statement as she unveiled Dr. Scholl’s DreamWalk Line at Gansevoort Park Avenue in New York City (Credit: JD / Dennis Van Tine / Future Image / WENN)

The launch also included real-life models of the Shoe Meanies from Heidi’s Dr. Scholl’s DreamWalk commercial.

“Love these shoe meanies from my new Dr. Scholl’s DreamWalk commercial. #tametheshoe,” Heidi tweeted about Dr. Scholl’s DreamWalk Line, the “first full line of products designed specifically to meet women’s unique foot care needs.”

Heidi couldn’t stop playing and posing with them, and how could she when they looked like this:

Heidi Klum holding up the Shoe Meanies from her Dr. Scholl's DreamWalk commercialHeidi Klum holding up the Shoe Meanies from her Dr. Scholl’s DreamWalk commercial

Is it wrong that we find the Shoe Meanies to be cute? We know the quirky shoe lovers in the Your Next Shoes community would agree with us.

The shark flats and horned dragon pumps are supposed to represent how uncomfortable shoes can be on our feet, but we think they’d be fantastic additions to a shoe collection!

They would also be conversation-starters and turn more than just a few heads.

Heidi Klum looked chic and sophisticated in her fashionable suit at Dr. Scholl's DreamWalk Line launchHeidi Klum looked chic and sophisticated in her fashionable suit at Dr. Scholl’s DreamWalk Line launch held at Gansevoort Park Avenue in New York City on April 2, 2014

Does anyone else want a pair of Shoe Meanies? Watch Heidi Klum tame the Shoe Meanies in Dr. Scholl’s DreamWalk commercial below. You can also design your own Shoe Meanie — the scorpion and snake flats are some more we wish would be brought to life!

You can shop the full DreamWalk line of shoe insoles, supports, cushions, and liners at Dr. Scholl’s.