Hailey Bieber’s “Strawberry Girl Summer” makeup look, characterized by flushed cheeks and glossy red or pink lips, went viral last month, with many others recreating the beauty trend on social media.
@haileybieberEverday Strawberry Makeup 🍓💋♬ Echos in My Mind (Lofi) – Muspace Lofi
Taking the Strawberry Girl craze to the next level, Hailey Bieber hit the streets of New York City on Monday in three outfits that all featured the same strawberry color as part of the promotional campaign for her new limited-edition Rhode Beauty strawberry glaze peptide lip treatment inspired by Krispy Kreme’s strawberry glazed donuts.
Hailey Bieber’s Ruby Red Off-the-Shoulder Dress
Arriving at the Good Morning America studios, the 26-year-old model pulled out all the stops in a romantic ruby red midi dress from Vivienne Westwood’s Fall 2023 collection.
The bodice of the gorgeous dress had an off-the-shoulder draped neckline, and the waist was cinched in for a flattering fit before flowing into a draped midi-length skirt.
She went all out with the red theme, matching the timeless red dress with the $2,500 Ferragamo “Wanda” East-West geometric top-handle bag in red brushed calfskin leather and red Maison Ernest “Lidylle” open-toe mules.
Hailey Bieber promoting her new limited-edition Rhode strawberry glaze peptide lip treatment on Good Morning America on August 28, 2023 (Credit: Roger Wong / INSTARimages)
Her dirty blonde bob was styled sleek with retro flipped-out ends and a deep side part by Danielle Priano, while her gold accessories gave her Old Hollywood look a hint of modern flair.
Curated by Dani Michelle, Hailey wore a pair of $121 Jennifer Zeuner “Lupe” gold hoops and a letter B pendant necklace encrusted with sparkling diamonds, custom-made by jeweler Alex Moss.
She also had on a gold Audemars Piguet “Royal Oak” diamond watch and a selection of rings, including her Solow & Co. oval diamond engagement ring.
Hailey kept the Strawberry Girl theme going with her red nails, created by Zola Ganzorigt, and makeup by Kate Jane Hughes, featuring a glossy nude pink lip and flushed cheeks.
Hailey Bieber stuns in a red Vivienne Westwood off-the-shoulder midi dress with matching red heels by Maison Ernest and a red Ferragamo purse (Credit: Roger Wong / INSTARimages)
Hailey Bieber’s Berries and Cream Look
Continuing her berry-inspired look, Hailey exited the GMA studios in a white Marc Jacobs Fall 2023 mini dress with draping fabric that created a whipped cream appearance.
The white mini also had a high neckline, boxy shoulders, a flattering tie waist, and a thigh-skimming hem that let her show off her toned legs.
Staying true to the Strawberry Girl theme, Hailey paired her white dress with red accessories, creating a look reminiscent of strawberries and cream.
Hailey Bieber leaves the GMA studios in a white Marc Jacobs mini dress and red Manolo Blahnik mules, creating a strawberries and cream look (Credit: Roger Wong / INSTARimages)
Bieber carried the same red Ferragamo bag that matched her bright red Manolo Blahnik pointed-toe mules.
The “Maysale” mules, which debuted in Isaac Mizrahi’s Spring 1991 runway collection for Manolo Blahnik, are crafted by artisans in Italy from vibrant red soft suede material.
They cost $795 at Net-A-Porter and have the British label’s signature buckle topper, pointed toes, and gently fluted 2.7-inch kitten heels.
Hailey left the building decked out in the same jewelry and glam that evoked her now-viral Strawberry Girl look.
Hailey Bieber parts her short tresses to the side with flipped-out ends and stays on the Strawberry Girl theme with red nails, flushed cheeks, and a red bag (Credit: Roger Wong / INSTARimages)
Hailey Bieber’s Red Bombshell Dress
Later that day, Hailey Bieber again dressed in the theme as she headed to the Krispy Kreme flagship store in Times Square to celebrate Rhode Beauty’s collaboration with the doughnut company.
Mrs. Bieber was pictured parading her toned pins and arms in a tiny strapless crimson dress from Italian fashion house Ermanno Scervino’s Fall 2023 collection.
The mini frock looked basic yet captivating with a corseted bodice and a fitted skirt that skimmed her thighs.
Hailey Bieber pulls out all the stops in a red strapless Ermanno Scervino mini dress as she heads to Krispy Kreme Times Square to celebrate Rhode Skin’s collaboration with the doughnut company (Credit: INSTARimages)
She teamed the look with the same Maison Ernest “Lidylle” mules from earlier and swapped her Ferragamo East-West bag for a red shoulder bag also by Ferragamo.
In keeping with the motif, Hailey accessorized with enameled strawberry clip-on earrings by Alessandra Rich, in addition to her “B” pendant necklace, rings, and Audemars Piguet watch.
She then wore her tresses in an elegant updo and applied strawberry red blush on her cheeks before swiping berry-colored lipstick on her lips.
Hailey Bieber pairs her flattering minidress with red Maison Ernest open-toe heels and a red Ferragamo shoulder bag (Credit: INSTARimages)
Justin Bieber, who accompanied Hailey to her Rhode Beauty x Krispy Kreme event, took the back seat and kept a low-key look, contrasting Hailey’s strawberry girl style with casual gray short sweats, white ankle socks, and yellow Crocs styled with Jibbitz.
Justin Bieber accompanies Hailey Bieber to Krispy Kreme in gray sweats and yellow Crocs (Credit: INSTARimages)
While he was criticized for appearing at the event in a casual outfit and not coordinating with Hailey, Bieber proved to be a supportive husband as he later shared with his 292 million followers a carousel of photos from the event.
“baby girl with the @rhode @krispykreme STRAWBERRY GLAZE,” he captioned his post, which also included photos of Hailey’s new products.
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Hailey Bieber’s Inspiration Behind Strawberry Glaze Lip Treatment
Later in the day, Hailey took to her Instagram to showcase all of her red looks in anticipation of the September 16 release of her limited-edition Rhode Beauty strawberry glaze peptide lip treatment.
“STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today. thank you thank you thank you!” she captioned her post.
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In an interview with Cosmopolitan, Bieber shared the inspiration for her new strawberry glaze-flavored lip peptide.
“I’ve always loved the comparisons to beauty and food—it’s just so silly and cute and imaginative. And since I’ve always said I wanted to look like a glazed doughnut when I go to bed, I knew that if there was a world in which I could do something fun with Krispy Kreme, I wanted to do it.”
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“It was a long conversation about what might make sense, but then last year I did my smoothie with Erewhon and it was called Strawberry Glaze Skincare Smoothie so this Strawberry Glaze flavor just started existing in my orbit and life. And then I decided that I wanted to make a scent that was reminiscent of strawberry, in general, but strawberry glaze specifically because when I was a kid my favorite doughnut ever was a strawberry-frosted doughnut with sprinkles.”
On August 21, Hailey announced that “Krispy Kreme is bringing back its Strawberry Glazed Doughnut in all participating US and Canada shops for a limited time only, starting 9/1” to celebrate the launch of her strawberry glaze peptide lip treatment.
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