Hailey Bieber stripped nearly naked for her new Rhode Beauty campaign, where she unveiled a new product in a selection of racy bikinis.
The 26-year-old model posed in her sexiest photo yet, barely covering her melons with passionfruit while clad in a delicate body chain. Her torso was fully displayed in the Jacquie Aiche 14k yellow gold 50 diamond bezel bra with marquise diamond center, priced at $10,750.
Giving the racy outfit some added accessories, Hailey styled with stacks of gold cobra bangles by Janis Savitt, which retail from $50 to $115.
Hailey Bieber appears almost topless in Jacquie Aichie’s 50-diamond bra ($10,750) while strategically holding two passion fruit halves, leaving little to the imagination (Credit: Rhode’s Instagram)
Netizens weren’t exactly sure whether the campaign images, which evoke a tropical island vacation vibe, were supposed to promote her new product as they appeared to be thirst traps, setting the internet ablaze.
One commented, “uhm I dont understand the nudity. It’s supposed to be a skincare brand. Ok, SKIN, but I don’t think she is showing where the product shall be applied. It’s something different completely.”
Another said, “Now what does being naked got to do with a gloss?”
“What are you trying [to] promote your body or the product lol,” added another.
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Not all of Hailey’s campaign shots were as provocative, though, as the Rhode Beauty founder was also pictured wearing the same diamond bra with a bikini set from Heavy Manners.
She flaunted her toned figure in the “Miss Costa Rica” floral bikini, which cost $110 for the front triangle tie top and $107 for the high-cut thong bottoms.
Accessorizing with the same heavy bangles and chunky earrings, Hailey finished her sun-drenched look with wet tresses, glossy lips, and glazed lime green nail polish while seductively eating the passionfruit with her fingers.
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She later changed out of the floral bikini into a Sicilia cycling shirt with a $70 gold Alt “Aya” tie bikini bottom showcasing her bum.
With sand all over her wet hair and behind, Hailey styled the beachy look with thick yellow hoop earrings, her gold Janis Savitt bangles, chunky yellow bangles, and a dainty belly chain.
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In another photo, Mrs. Bieber was seen displaying her abs in a mustard yellow bandeau top with heavy red and yellow bangles, a beaded necklace, and a pair of earrings.
Her latest photo featured herself posing on a beach in a $60 orange Asta Resort “Solana” top, with half of her body buried in the sand that was sculpted into a mermaid tail.
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Hailey Bieber’s New Rhode Beauty Lip Treatment
On Thursday, Hailey, who recently reached out to her husband Justin Bieber’s ex-girlfriend Selena Gomez after getting death threats, dropped the limited-edition Passionfruit Jelly restorative lip treatment for “naturally plump lips with a glazed finish.”
The said lip treatment is made up of the same nourishing formula as its existing peptide lip treatment lineup that includes the “Unscented,” “Watermelon Slice,” and “Salted Caramel” variations.
It has shea butter to moisturize the lips, peptides to help reduce wrinkles, cupuacu to maintain skin elasticity and improve suppleness for dry lips, and babassu to hydrate the lips.
Hailey Bieber launches the limited-edition Passionfruit flavor of her Rhode Beauty Peptide Lip Treatment (Credit: Rhode Skin)
The new flavor is infused with notes of sweet and tangy tropical citrus and is priced the same as the other flavors for $16.
“As our community’s demand and requests for our Peptide Lip Treatment continue to grow, expanding on its flavors has become a top priority for us. We created a juicy flavor that embodies the essence of warm weather and my favorite time of year – spring and summer!” Hailey tells Elle about her new product.
Hailey Bieber Nails Effortless Dressing
After weeks of posting her sultry campaign ad photos, Hailey Bieber finally put on some clothes while leaving the Rhode Beauty office in Los Angeles on Thursday.
Kendall Jenner’s best friend showcased her off-duty style in a modest casual ‘fit from Stockholm-based brand Eytys.
Hailing from the Fall 2023 collection, Hailey’s ensemble consisted of a long, black leather blazer with buttons, pockets, and a distressed finish. She wore it with a simple black tee and a pair of belted dark brown denim jeans from the same brand.
Hailey Bieber visits the Rhode Beauty office in Eytys leather blazer, brown jeans, and Marni loafers on April 6, 2023 (Credit: thecelebrityfinder / BauerGriffin / INSTARimages)
Carrying a $3,000 Miu Miu nappa leather pocket bag, Hailey pulled her tresses into her usual sleek, center-parted ponytail hairstyle to show off her gold hoop earrings.
She concealed her eyes behind a set of ‘90s-style shades and completed the look with Marni chunky leather penny loafers.
Hailey Bieber wears her signature sleek ponytail hairstyle and glams up her casual outfit with gold hoops, heavy blush, and glossy lips (Credit: Thecelebrityfinder / BauerGriffin / INSTARimages)