Hailey Bieber (née Baldwin) may not have initially been considered traditional runway material, but she has firmly established herself as a powerhouse in endorsements and print advertisements. In October 2016, she joined forces with the legendary Karl Lagerfeld of Chanel and Fendi, alongside supermodel Joan Smalls, for a standout campaign.

The model duo took over New York to promote the Karl Lagerfeld Paris partnership with high-fashion retailer Lord & Taylor, showcasing Lagerfeld’s timeless designs.

Hailey Baldwin at the Karl Lagerfeld Paris x ELLE event in New York on October 18, 2016 (Credit: Patricia Schlein / WENN)

The duo, naturally, showcased the brand’s signature pieces with impeccable style. Joan Smalls opted for a daring yet sophisticated look, pairing a sheer button-up top over a lace bra with sleek black cropped stretch jeans.

Hailey Bieber, on the other hand, embraced a bold and edgy vibe with an ‘XOXO, Karl’ graphic tee styled effortlessly with black leather pants.

Joan Smalls at the Karl Lagerfeld Paris x ELLE event in New York on October 18, 2016

Both models opted for the Karl Lagerfeld ‘Caine’ lace-up sandals, a design that reflects Lagerfeld’s meticulous attention to detail. As he once said, ‘Oh yes, I love to do shoes. I’m not a fetishist, but I love to do shoes.’ This passion for footwear is evident in the elegant blend of modern style and timeless craftsmanship seen in the ‘Caine’ sandals.

Shoe of the night: both girls wore the Karl Lagerfeld Paris “Caine” lace-up sandals

Joan and Hailey caused a commotion with their joint grand entrance

The two models signed merchandise to give away to fans

Both must have been pretty busy during the event with all the signing and meet-and-greet. Luckily, Joan was able to steal a few moments to snap some photos of the event.

Hailey also uploaded a clip of the two enjoying themselves at the event on her Snapchat.

Explore More About Karl Lagerfeld’s Influence on Fashion

Hailey Bieber’s collaboration with Karl Lagerfeld is just one example of the designer’s enduring influence on fashion. At the 2023 Met Gala, Kristen Stewart honored Lagerfeld by donning an androgynous Chanel ensemble, reflecting their close relationship.

Similarly, Cara Delevingne paid tribute with a silvery blue look and an oversized white shirt reminiscent of Lagerfeld’s iconic style.

Jessica Chastain also channeled Lagerfeld, appearing with daring blonde hair and a black Gucci gown. These moments highlight the lasting impact of Lagerfeld’s designs and his connections with today’s fashion icons.

The latest designs from Karl Lagerfeld can be found at Farfetch. Below, you can take a closer look at the Karl Lagerfeld Paris ‘Caine’ lace-up sandals, available in suede and leather:

Karl Lagerfeld Paris “Caine” Lace-Up Suede Booties, $159