Coach got it right by choosing Chloë Grace Moretz as the face of their new ‘Dreamers’ campaign.
The 17-year-old actress, along with musician Kid Cudi are featured in the new campaign, which will be seen in the upcoming issues of the brand’s publications.
Coach’s Dreamers campaign featuring Chloë Grace Moretz (Credit: Coach)
With Chloe’s popularity growing every day, her presence in the campaign will pull a fresh and younger crowd of consumers for the American designer label.
Chloë Grace Moretz shows off her Coach Swagger 27 color block bag (Credit: Coach)
Shot by famed celebrity photographer Mikael Jansson, Chloe looked beautiful in a retro bohemian setting.
According to Coach’s Creative Director Stuart Vevers, “Chloe’s free-spirited attitude and spontaneity make her a perfect incarnation of the Coach spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection.”
Love Chloe’s style? Grab our gorgeous picks below:
Coach Swagger 20 in Colorblock Exotic Embossed Leather, $450
Coach Swagger 20 Leather Satchel in Beechwood Multi, $350
Coach Mercer 30 Leather Satchel in Eggplant, $395
Coach Small Nomad Leather Crossbody Bag in Cornflower/Gunmetal, $395
Coach Mini Crosby Carryall in Floral Print Pebble Leather, $350