Rimmel London tapped Cara Delevingne as its newest ambassador in April 2016. A few months later, the cosmetics brand stopped teasing us and released the model’s first ad campaign.
In November 2016, Rimmel and Cara hosted an exclusive party at Ace Hotel London Shoreditch to celebrate their collaboration.
Cara Delevingne rocks an edgy look in a crop top, ripped Topshop jeans, Unravel Project bomber jacket, and towering platform boots at the launch of Rimmel’s Scandaleyes Reloaded Mascara in London on November 9, 2016 (Credit: WENN)
The then-24-year-old model launched the Scandaleyes Reloaded Mascara from Rimmel, revealing the secret behind her fierce eye makeup.
Johanna Bussinelli, chief marketing officer of color cosmetics at Coty, stated that Cara Delevingne is the ideal representative for Rimmel due to her bold, modern style, individuality, and self-expression.
“Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London looks,” she said.
Cara looked edgy, as always, teaming her smoky eye makeup with an ab-baring crop top and ripped Topshop jeans. Cara layered a satin bomber jacket by Unravel Project over her sexy black ensemble.
Cara Delevingne stuns with glittery smoky eyes and a sleek updo, perfectly complemented by a gold choker at the Rimmel Scandaleyes Reloaded Mascara launch in London (Credit: WENN)
Cara added an extra edge to her ensemble with a bold gold choker, Elizabeth and James earrings, and statement rings. She styled her hair in a sleek bun, drawing focus to her striking facial features. Her intense, smoky eyes were balanced with pink lipstick and a subtle sweep of blush for a softer finish.
Cara Delevingne sports a bold look with a satin bomber jacket, crop top, ripped jeans, and statement platform boots, accentuated by her sleek updo and smoky eye makeup (Credit: WENN)
Cara rounded out her look with a pair of platform boots. These leather boots have harness straps, metal rings, about 1.3-inch platforms, and five-inch towering block heels.
Cara Delevingne’s edgy platform boots feature harness straps, metal rings, and towering block heels (Credit: WENN)