It’s that time of the year once again! Christmas is coming up and for retailers, that means one thing: window display wars.
Tiffany & Co. may maintain beautiful storefront windows throughout the entire year, but even the jeweler is not immune from the holiday marketing craze. Not only did Tiffany & Co. go all out for the display, it even roped in Alexa Chung to launch its window.
Alexa was spotted making a gleeful appearance at the unveiling of the Tiffany & Co. Christmas windows in London.
Alexa Chung unveils the Tiffany & Co. 2017 Christmas windows in London on November 6, 2017.
Alexa went floral for the holidays in an Emilia Wickstead Spring 2018 “Gabriella” dress.
After growing out of her peter pan collar dresses, Alexa has been taking more risks with different silhouettes, patterns and prints. Case in point: Alexa wore a floral Emilia Wickstead Spring 2018 “Gabriella” dress for the holiday reveal.
As always, Alexa wouldn’t be Alexa if she didn’t defy some fashion standard. Instead of going for a safe pair of strappy sandals, the socialite paired her dress with suede Nicholas Kirkwood “Lola” pumps.
Alexa finished her look with a diamond-encrusted necklace from Tiffany & Co.
An unlikely pairing: Alexa wore a pair of suede Nicholas Kirkwood “Lola” pumps with her floral dress.
The Nicholas Kirkwood “Lola” pumps features a pearl embellishment tucked under a curved heel.
Alexa greeted the crowd with a huge grin on her face.
The ever mischievous Alexa couldn’t help but giggle as men in top hats unveiled the holiday windows. The socialite then stepped aside to reveal the classy display.
Inside the store, Alexa snapped a picture of herself after getting fitted with her necklace.
Alexa gingerly showed off her jewelry with the caption, “Popped down to @Tiffanyandco to do what I do best: Play dress up and refuse to get up from my perch. Thank you for having me to unveil your beautiful Christmas window!”
The socialite poses backstage with her Tiffany & Co. jewels.
The “Lola” pumps’ outer and inner composition is made out of kid leather while the sole was cut out of calf leather. The shoe features a pearl embellishment tucked underneath a curved heel. A diamond-shaped buckle secures the ankle strap in place.
Shop Alexa’s Nicholas Kirkwood “Lola” pearl pumps in different colors and textures at Farfetch.
Nicholas Kirkwood “Lola” pearl pumps, $845
Credit: Alexa Chung's Instagram / Lia Toby / WENN