It’s festival season once again, and what better way to celebrate than with the H&M Loves Coachella capsule collection?
Gear up for the Coachella Valley Music and Arts Festival with an exclusive range of festival-ready pieces from H&M. This collection features stylish — yet affordable — items perfect for basking in the sun or dancing the night away.
The H&M’s Coachella Collection Atomics is a fashion collaboration between H&M and the alternative pop band The Atomics
H&M released its most recent campaign, which features alternative band The Atomics. It comprises “It” model Lucky Blue Smith and his sisters Starlie, Daisy Clementine, and Pyper America.
The fashion collaboration between H&M and the alternative pop band The Atomics is designed to capture the spirit of Coachella, a popular music festival in Indio, California
Together, they embody the spirit of the H&M Loves Coachella range. In the campaign, the Smith siblings star in a series of stunning images showcasing the collection’s casual-cool pieces.
The Atomics are a four-piece band made up of Lucky Blue Smith, Pyper America Smith, Starlie Cheyenne Smith, and Daisy Clementine Smith
The band is also featured in an accompanying video that shows them performing a cover of “Let’s Live for Today” by The Grass Roots.
The H&M’s Coachella Collection Atomics collection features a range of festival-inspired pieces, including dresses, skirts, tops, shorts, jackets, and accessories
Lucky Blue Smith was the male face of H&M’s Coachella Collection Atomics
Lucky Blue Smith was featured in the campaign alongside his sisters, Pyper America, Starlie Cheyenne, and Daisy Clementine
Lucky Blue Smith has bright blue eyes that are often described as “piercing” or “hypnotic”
H&M’s Coachella Collection Atomics was inspired by the band’s bohemian-chic style and featured a range of festival-ready pieces, including denim, graphic prints, and retro sunglasses
This year’s H&M Loves Coachella line features various crop tops, dresses, graphic shirts, and denim. Check out some of the pieces from the exclusive capsule collection below.
Slip-Style Dress
Crafted in satin, this slip dress features broad lace details and tiny metal studs. It also has a V-shaped neckline, narrow shoulder straps, and flirty slits at the sides.
H&M Loves Coachella Slip-Style Dress, $29.99
Short Top
This top has short sleeves and a cropped length. It is crafted in soft jersey and also features a playful printed pattern.
H&M Loves Coachella Short Top, $12.99
Mesh Dress with Bodysuit
This black knee-length mesh dress features an attached jersey bodysuit with fasteners and narrow shoulder straps. It also has a scalloped lace trim at the hem.
H&M Loves Coachella Mesh Dress With Bodysuit, $17.99
Embroidered Denim Shorts
These cotton shorts feature a five-pocket style and washed denim with embroidery. They also have a regular waist, a buttoned zip fly, and frayed hems.
H&M Loves Coachella Embroidered Denim Shorts, $24.99
T-shirt with Motif
This shirt is crafted in a soft melange jersey and has cap sleeves and a gently rounded hem. It also features a printed motif on the front.
H&M Loves Coachella T-Shirt With Motif, $12.99
Embroidered Denim Jacket
This short collared jacket features washed denim, distressed details, and embroidered motifs. It also has a front button placket, open chest pockets, and a frayed hem.
H&M Loves Coachella Embroidered Denim Jacket, $49.99
Pleated Mesh Skirt
This light pink skirt is crafted from recycled polyester and features pleated mesh and an elasticized waistband.
H&M Loves Coachella Pleated Mesh Skirt, $24.99
Short Top
This shirt features the printed Coachella logo on the front. It also has short sleeves and a cropped length.
H&M Loves Coachella Short Top, $12.99
Embroidered Denim Skirt
This short denim skirt features floral embroidery and a rear zip closure.
H&M Loves Coachella Embroidered Denim Skirt, $34.99
Lace Top
This floral lace top features short sleeves, scalloped trims, and rear button closures.
H&M Loves Coachella Lace Top, $17.99
Mom Jeans Trashed
These jeans feature washed stretch denim, heavily distressed details, and a five-pocket style. They also have a high waist, gently tapered legs, and raw-edge hems.
H&M Loves Coachella Mom Jeans Trashed, $39.99
Learn more about the campaign and shop for more items from the 2017 H&M Loves Coachella collection by visiting an H&M store near you.