She first appeared in the public eye as the fashionable villain on MTV’s The City in 2008. After making her reality TV debut, Olivia Palermo quickly catapulted to style icon status and has since become a fixture in the fashion world.
For over a decade, the 35-year-old socialite has remained relevant in the fashion scene. She has worked on various collaborations with several fashion labels over the years, and just last year she finally debuted her own clothing line under her own name.
Recently, the fashion influencer has made her first foray into beauty with the launch of Olivia Palermo Beauty.
The multi-hyphenate star announced the news via her Instagram along with a campaign photo of herself wearing her products.
“Palermo Beauty is officially available on OliviaPalermo.com and right here on Instagram. I am so proud of what we created and think you’ll love it as much as I do. I cannot wait to see how you wear it and make it your own, so please be sure to share with us by tagging @oliviapalermobeauty!!! Happy shopping and stay beautiful.”
View this post on Instagram
Olivia initially released a four-piece collection that includes a $40-Prime Time illuminating serum, a $35-Pre-Show mattifying mist, two $58-eyeshadow palettes, and a $38-matte lipstick in three neutral shades.
“The packaging mimics my vintage gold bracelet, a treasured piece from my collection that I cannot live without. That’s how I view Olivia Palermo Beauty. Pieces that are meant to be celebrated and treasured, like heirlooms, but used every day.”
Created in partnership with Marie Claire Beauty Group, Olivia revealed that she worked on her cruelty-free beauty line for two years.
View this post on Instagram
Before releasing her beauty line, Olivia Palermo was spotted grabbing a smoothie in yet another chic outfit in New York City.
She worked a layered look with a peach-colored sweater worn underneath a camel vest paired with loose cropped trousers from Max Mara.
Olivia Palermo grabs smoothie in Max Mara camel trousers, vest, and sweater in New York City on May 3, 2021 (Credit: Instar / WENN)
Keeping her jewelry to a minimum, Olivia accessorized with just an olive green Pipatchara Pandemic Relief bag and a pair of tortoiseshell sunglasses.
She then styled her tresses into a high bun and wore neutral-toned lipstick.
Carrying an olive green Pipatchara Pandemic Relief bag, Olivia Palermo looks chic with her high bun and tortoiseshell sunglasses (Credit: Instar / WENN)
For her footwear, Johannes Huebl’s wife opted for her favorite Santoni double-buckle leather loafers.
These sold-out shoes feature a two-tone look with almond toes, double-buckled monk straps, and lugged soles.
Olivia Palermo completes her street-chic look with Santoni loafers (Credit: Instar / WENN)