Lilly Singh’s Rise to Fame: From YouTube Star to Late-Night Trailblazer

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If you’ve heard the name “Lilly Singh” a lot lately, you might wonder who she is and why she is famous.

These are valid questions, especially if you haven’t been into the YouTube creator scene over the last few years. Lilly Singh is a Canadian YouTube star who rose to fame in 2013 for her satirical videos.

Lilly Singh keeps it casual in an all-black outfit with Adidas sneakers and a "Monk" mask while out in Los AngelesLilly Singh keeps it casual in an all-black outfit with Adidas sneakers and a “Monk” mask while out in Los Angeles on September 20, 2020 (Credit: Sheri Determan / WENN / Instar / Avalon / Nicky Nelson / Lia Toby / FayesVision)

She was born and raised in Scarborough, Ontario, slightly outside Toronto, Canada. Both her parents were born and raised in India, and they immigrated to Canada before she was born.

Lilly Saini Singh began her YouTube career in 2010 under the username “IISuperWomanII” a moniker she created after a song by the female rapper “Lil’ Mo” and a childhood idea that she could do anything…like superwoman.

A Psychology major at York University, Singh was not always chasing fame – she was actually planning to pursue her master’s degree after she finished her undergrad.

Lilly Singh stuns in a bold all-white ensemble featuring a statement blazer and wide-leg trousers at the Vanity Fair Oscar PartyLilly Singh stuns in a bold all-white ensemble featuring a statement blazer and wide-leg trousers at the Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 9, 2020, in Beverly Hills, California

Lilly has been busy the last few years, and she’s built her empire from the ground up.

Lilly Singh’s Journey to YouTube Stardom

Lilly Singh posted her first YouTube video in 2010. Toying with the decision to pursue her master’s degree or dedicate her time to creating content, Lilly took a chance and focused on YouTube.

With moderate success, she continued to create comedic videos about anything and everything.

Her Indian culture influenced much of the content she produced online. Her first viral video was “Official Guide to Brown Girls,” which evolved into a series of comedy skits about Indian culture.

Lilly Singh wearing a Georges Chakra dress with Hearts on Fire and Lark & Berry jewelry at the 62nd Annual GRAMMY AwardsLilly Singh wearing a Georges Chakra dress with Hearts on Fire and Lark & Berry jewelry at the 62nd Annual GRAMMY Awards held at Staples Center on January 26, 2020, in Los Angeles, California

Lilly Singh continued to post YouTube content two or three times a week in 2013, gaining more followers with each video. By the end of the year, she had her first million followers on YouTube.

Between 2013 and 2015, Lilly Singh was gaining notoriety around the world. Her videos were creating waves with her fun parodies and alter-egos, poking fun at men, women, and even her family.

Lilly Singh adds a playful touch to her look with a clear Marzook clutch filled with colorful Skittles, paired with delicate diamond ringsLilly Singh adds a playful touch to her look with a clear Marzook clutch filled with colorful Skittles, paired with delicate diamond rings

Lilly described her rise to fame in an interview with the Globe and Mail in 2017, “as a brown girl, I don’t think people expect me to say the things I say, and when I do, they’re like ‘oh my god, I feel that way, too, I’ve just never said it.”

Her fan following was loyal, and her talent was being recognized far outside her hometown in Canada.

After years of success creating content online, Lilly left Toronto for Hollywood in 2015. “I’ve accomplished so much here,” she told her followers in a YouTube video at the time, “but I know that it’s going to require me to leave to progress in my career and follow my dreams.”

Lilly Singh wore a custom dark green Kimberly Park one-shoulder dressLilly Singh wore a custom dark green Kimberly Park one-shoulder dress, Adeam shoes, an Edie Parker clutch with Hearts on Fire, and Gismondi 1754 jewels at the 71st Annual Primetime Emmy Awards held at Microsoft Theater L.A. Live on September 22, 2019, in Los Angeles, California

She made the right choice. Since her move to LA, Lilly Singh’s career has indeed skyrocketed. As of October 2024, she boasts a YouTube following of 14 million subscribers and over 3 billion views—an impressive stat by any standard.

Expanding into Acting: Lilly Singh’s On-Screen Career

Lilly has been featured in movies such as Dr. Cabbie (2014) and Lana Steele: Makeup Spy (2015), Bad Moms (2016), and the HBO feature Fahrenheit 451 (2018).

A natural in front of the camera, Lilly Singh’s acting career has taken her far beyond YouTube.

Lilly Singh attends the 3rd annual MBJAM19 presented by Michael B. Jordan and Lupus LALilly Singh attends the 3rd annual MBJAM19 presented by Michael B. Jordan and Lupus LA at Dave & Busters on July 27, 2019, in Hollywood, California

Lilly Singh has also performed at comedy festivals around the world. With two world tours under her belt, her on-stage performances created a buzz and resulted in sold-out shows nationwide.

She later attended the Just for Laughs festival in Montreal, Canada, where she performed with industry champions such as Judd Apatow, Jerry Seinfeld, and Rick Mercer.

From YouTube to Author: Lilly Singh’s Best-Selling Book

In 2017, Lilly released her first book, “How to Be a Bawse: A Guide to Conquering Life,” which you can purchase at Barnes & Noble and Amazon. The release received rave reviews and was quickly listed as a #1 New York Times Best Seller.

Lilly Singh promoted her book 'How to Be a Bawse: A Guide to Conquering Life'Lilly Singh promoted her book ‘How to Be a Bawse: A Guide to Conquering Life’ and played the Jinx challenge during an appearance on NBC’s ‘The Tonight Show Starring Jimmy Fallon’ on March 29, 2017

The book compiles Lilly’s greatest pieces of wisdom on topics related to career, relationships, and family and makes them entertaining for people of all ages. Her second book, “Be a Triangle: How I Went from Being Lost to Getting My Life Into,” was released on April 6, 2022.

Lilly Singh’s Influence: Social Media Success and Brand Collaborations

Lilly Singh has 14 million Instagram followers and has signed brand deals with Coca-Cola, Smashbox, Skittles, Google, and TD.

Her social reach is not limited to a single platform – with a loyal Twitter following, an engaged audience on Instagram, and millions of subscribers on YouTube, brands are itching to work with her.

Lilly Singh exudes confidence in a chic printed dress paired with a black leather jacket at the 2014 MTV Europe Music Awards in GlasgowLilly Singh exudes confidence in a chic printed dress paired with a black leather jacket at the 2014 MTV Europe Music Awards in Glasgow on November 9, 2014

She has raked in hundreds of thousands of dollars in brand deals over the years, with some reports suggesting she makes over $150,000 per video for sponsored posts.

In 2016, she won two Teen Choice Awards and was named one of Forbes magazine’s “30 under 30 self-starters.” Many followers love Lilly Singh for her authentic voice and relatable content.

Breaking Barriers: Lilly Singh Becomes the First Bisexual POC Late-Night Host

Lilly came out as bisexual on Twitter in February 2019, a few months after coming out to family and friends. She tweeted, “Throughout my life, these have proven to be obstacles from time to time, but now I’m fully embracing them as my superpowers.”

Shortly after that, she was named the host of “A Little Late with Lilly Singh.” Lilly’s show replaced the famous Carson Daly after he announced his departure from the show “Last Call with Carson Daly.”

UNICEF Goodwill Ambassador Lilly Singh wore a Madison James gown, Sarah Flint heels, and Cirari jewelry at the Seventh Biennial UNICEF Ball: Los AngelesUNICEF Goodwill Ambassador Lilly Singh wore a Madison James gown, Sarah Flint heels, and Cirari jewelry at the Seventh Biennial UNICEF Ball: Los Angeles on April 14, 2018, in Beverly Hills, California

The show premiered on September 16, 2019. As an openly queer host that is also a person of color, Lilly’s show was truly a first in late-night TV, making history in North America.

After a successful first season, the show was renewed in May 2020, but filming is currently on hold due to COVID-19. Unfortunately, NBC canceled A Little Late on May 6, 2021, with its final episode airing on June 3, 2021.

Lilly has generally kept her relationships hush-hush. In 2017/2018, she was rumored to be romantically linked to Yousef Erakat, AKA Fousey from FouseyTube.

Yousef is a famous American YouTube star known for his outlandish prank videos. Although they often collaborate, their romance was never formally confirmed.

Lilly Singh rocks a bold camo-print romper paired with lace-up beige boots, showing off her edgy style at the Jumanji: Welcome to the Jungle premiereLilly Singh rocks a bold camo-print romper paired with lace-up beige boots, showing off her edgy style at the Jumanji: Welcome to the Jungle premiere on December 11, 2017, in Los Angeles, California

Their relationship was said to have slowly fizzled out in May 2018, after suspicions arose online about their time apart. Since then, Lilly has been rumored to have dated around but has yet to begin a serious relationship. She admitted to using dating apps in 2019 but hadn’t yet found ‘the one’.

Her journey to fame wasn’t always easy. It took years of hard work before she became a household name. She admittedly removed her first videos on YouTube out of fear of anyone finding them.

“It was so bad. In the beginning, I didn’t have a brand or groove… I was just doing anything because I was overwhelmed by the idea that I could have a creative voice.”

Lilly Singh’s Net Worth and Financial Success

With a net worth of over $20 million as of October 2024, Lilly Singh has made a name for herself. Her creative talent has taken her from YouTube to late night, and with brand deals and book deals, she isn’t slowing down anytime soon.

We expect Lilly Singh to be a name-to-know for the foreseeable future.

Lilly Singh and Humble The Poet: Are They Related?

No, she is not related to Kanwer Singh, known professionally as Humble The Poet, a Sikh Canadian YouTube personality, author, rapper, and spoken-word artist. However, they are good friends and have collaborated on many projects.

Lilly Singh and Humble The Poet bring bold style to the red carpet at the Emmy Awards, with Lilly in an elegant green one-shoulder gown and Humble in a vibrant purple traditional suitLilly Singh and Humble The Poet bring bold style to the red carpet at the Emmy Awards, with Lilly in an elegant green one-shoulder gown and Humble in a vibrant purple traditional suit (Credit: Sheri Determan / WENN / Instar / Avalon / Nicky Nelson / Lia Toby / FayesVision)